. . . I’m not a fan of recent advertising campaigns touting certain hunting products. Pictured in these campaigns are strapping young men badly in need of a shave who appear to be frighteningly earnest about shooting ducks. My buddies and I head out to forests and fields just to enjoy being there with our dogs, and, if we’re lucky, to bring home a bird or two for the weekend’s meal. An old fashioned hunt might plumb tucker our aging asses out, but it’s never confused with a grim and deadly slog. And we certainly don’t pretend we’re SEALs.
In fact, suggesting that hunters are like “special forces” diminishes both groups. The sooner these advertising campaigns are discontinued, the better. I’d rather that advertisers seek to connect a technologically enhanced present with a past that’s rich in tradition.I have to say, I'm pretty sympathetic to the argument Mike is making here. And I don't believe I've heard anyone else make the point before. Are militaristic hunting ads disrespectful in some ways? And if so, to whom?