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Based on the research results, Tread Lightly! developed the slogan "Respected Access is Open Access" for the campaign. The positive slogan was designed to motivate responsible behavior among shooters and other recreationists and to help them understand the consequences of irresponsible behaviors, such as access closure. The message is simple -- responsible behavior leads to continued access. The campaign's initial focus is on recreational shooters, but the long range goal is to improve behaviors of all recreationists on public lands and waters. The primary target audience for the campaign is males between 15 and 25-30 years of age.
Tread Lightly! introduced the Respected Access campaign to industry representatives, natural resource and wildlife management agencies, and the media at the National Shooting Sports Foundation's (NSSF's) 2009 Shooting Sports Summit in Weston, Florida, June 1-3, 2009. The campaign will be officially launched later this summer.
More information on the Respected Access campaign is available at the Tread Lightly! website. T
FromFrom Responsive Management's web site. click above for full report
Seems like this kind of campaign could be helpful in keeping private land open for hunting as well.
