What frame does the word hunter evoke for folks who are not active hunters themselves?

A frame is a mental image that subconsciously arises when we hear a word or phrase. An example of it's power is "don't think of an elephant" I bet you all saw an elephant in your imagination, even though the statement said don't think of one. I suspect the mental picture of the hunter by a hunter is different than for a non-hunter and way different than an anti-hunter. I'm interested in what the picture is for folks that haven't thought much about hunting.
What do you think? If you could ask a few friends or folks at work I'd be interested in the picture that first pops up.
This is one of the topics at a weekend think tank I'm facilitating at the Max McGraw Wildlife Foundation this weekend.
Thanks!